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Table: Unplugged but Unharmed


Small businesses that know firsthand about the volatile ASP and ISP market offer these tips on how to protect yourself:

1. Buy an Internet insurance policy and make sure your service provider has one also. Often called an errors-and-omission policy, it's offered by American International Group, Lloyd's of London, and other top insurers.

2. Buy a WebRamp or similar device. WebRamp, made by Ramp Networks, will switch your digital subscriber line connection to a 56Kbps connection should your DSL service go down. It's far slower, but it'll keep you connected.

3. Back up your data. Not only should your service provider be using a third-party disaster recovery company that keeps copies of all data, it should also regularly burn CD-ROM disks with your data and send them to you.

4. Have a backup plan for any value-added services your service provider offers, such as accounting. Choose alternate providers that can quickly take on new clients, and make sure they accommodate the format of your data.


The Aging of Abercrombie & Fitch
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