Chrysler's Troubled Product Strategy...
-- The new Jeep Liberty SUV sells for $23,000--about $5,000 more than rivals
-- 2001 minivans cost $500-$1,500 more to build than prior models
-- New car rollouts aren't staggered, so their marketing campaigns compete with one another
...Has Management Scrambling for Fixes
-- Options such as disk brakes and stereo components are being removed to trim costs
-- Sticker prices for some minivans are being cut
-- Chrysler is working with suppliers to shave assembly costs