Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Take Two: The Games People Play

BusinessWeek Investor -- Inside Wall Street

Take-Two: The Games People Play

Interactive video games are hotter than ever amid buzz from Sony's PlayStation 2 and Microsoft's Xbox video players. "The interactive software game industry is growing faster than any other entertainment segment," says analyst Richard Zimmerman at securities firm Janney Montgomery Scott.

How to play this fervor? One "phenomenal growth story" is Take-Two Interactive Software (TTWO), a developer, publisher, and distributor of interactive software games for PCs, video-game consoles, and Palm-powered handhelds, says Wedbush Morgan Securities analyst Miguel Inbarren. Take-Two owns a "solid library of game content" that's "well positioned" for the new slate of consoles, he adds. Take-Two recently launched two very successful new games for PlayStation 2, Smuggler's Run and Midnight Club: Street Racing. They ranked fifth and sixth in overall industry sales during the holiday weeks, with combined sales of $20 million since their launch in October, says Take-Two President Paul Eibeler. Inbarren figures Take-Two will earn $1.40 a share on sales of $500 million this year, up from 88 cents on $387 million in sales in 2000. Take-Two's stock, now at 12, trades at a p-e of 10, vs. 25 among its peers. Inbarren rates the stock a "buy."By Gene G. MarcialReturn to top

Return to top

blog comments powered by Disqus