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Small Business

New Grads' Great Expectations


If changes in the economy open up chances to add employees, small-business owners should be aware that those looking for entry-level jobs still hope to come at a price.

College students have cooled some on the prospect of finding good Internet jobs, but that hasn't affected their confidence in landing high-paying positions in other fields. In an October, 2000, Campus Pulse survey of 865 American undergraduates, graduates, and MBAs by by WetFeet.com, the number of those planning to pursue dot-com jobs decreased almost a quarter vs. the spring survey.

GENDER GAP. The study found that college and business-school graduates are demanding significantly higher salaries. MBAs expect total compensation packages averaging $122,500, including signing bonuses of $20,200. Undergrads hope for $57,200 a year to start and a $5,700 signing bonus.

Women undergrads expect on average $4,000 less than male students, while female MBA candidates expected about $3,000 less. Men also anticipated more in the way of bonuses and stock.

The Campus Pulse survey (www.wetfeet.com/corporate/campuspulse.asp) is designed to help employers understand students' expectations so that companies can adjust their recruiting techniques -- or perhaps to help employers soften the blow when they tell potential hires that their salary goals are out of whack. By Robin J. Phillips in New York


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