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Management By Gender


Frontier -- Trends

Management by Gender

It turns out male and female entrepreneurs really are different--at least in terms of how they run their businesses. According to researchers at Case Western Reserve University and Boston University, women business owners are more educated than their male counterparts, and as managers place more value on ability to communicate than on quantitative skills. Men, on the other hand, pay themselves and their employees more money, in both salaries and benefits.

But is there any difference in the bottom line, where it really matters? The same research discovered the genders performed similarly in terms of sales, growth, or profitability. Socialization may matter, but place of origin, whether Venus or Mars, appears not to.


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