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Businessweek Archives

"Riding High On Little Wheels" (Marketing, Sept. 4, 2000)


Corrections & Clarifications

"Riding high on little wheels" (Marketing, Sept. 4, 2000)

"Riding high on little wheels" (Marketing, Sept. 4) misspelled the brand name Xootr, a kick scooter made by Nova Cruz Products LLC in Lee, N.H. The article also misidentified the inventor. He is Karl Ulrich, president of Nova Cruz and currently on leave from the faculty of the Wharton School.


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