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Business Is War

Frontier -- Trends

Business Is War

If you thought the U.S. job market was tough, take a look at what's happening in Israel. According to the daily newspaper Ha'aretz, high-tech headhunting has become so competitive that the military has stopped calling up reservists to some units. It seems that soldiers who work for tech outfits are using their time in the reserves to talk career officers into leaving the military and joining the dot-com world. It's not a tough sell: A programmer in the private sector makes more than three times as much as one in the army. The situation is so dire that the top brass has discussed the issue at its past four meetings. "We're at war," one commander told Ha'aretz. "We can't cope with the dot-com revolution," said another. Sounds as if the Israelis need another set of peace negotiations.

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