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More Net Names

Frontier -- Trends

More Net Names

The search for the perfect Internet domain name is about to get a lot easier. On July 20, the Internet Corporation for Assigned Names & Numbers (ICANN) voted to increase the number of available Web addresses by adding new suffixes (or "top-level domains") to the usual dot-coms, dot-nets, and dot-orgs. The move should be a boon to entrepreneurs, many of whom have ventured onto the Web only to find their preferred domain name already taken. Lacking the cash to buy the address, most have had little choice but to come up with a clumsy alternative, hampering e-commerce efforts from the start.

ICANN has yet to reveal the new suffixes. The agency expects to have the framework for the new addresses in place by the end of the year, and entrepreneurs should be able to register names soon afterward. So stay tuned, lest you find yourself locked out a second time.By Naween Mangi

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