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This Manila Star Is A Supernova (Int'l Edition)

International -- Readers Report

This Manila Star Is a Supernova (int'l edition)

Thank you for "The stars of Asia" (Asian Edition Cover Story, July 3), which contained profiles of 50 Asian leaders "at the forefront of change." Reading through these records rekindled in me a brighter hope for the future of our region.

I am proud to see at least three Filipinos, particularly the former chairman of the Securities & Exchange Commission, Perfecto Yasay Jr., included on the Business Week list. Yasay is indeed the "public hero" every person working in government must emulate. I could not agree more with the editor who said, "Manila needs more regulators like him."

Oscar S. Suarez

ManilaReturn to top

Counting China's Chickens before They Hatch (int'l edition)

I appreciate the humorous side in "The Chinese won't give up piracy anytime soon" (Readers Report, June 26) and also in "China is getting better at busting counterfeiters" (Readers Report, July 3). Both letters are reactions to "China's pirates" (Asian Business, June 5).

From a serious standpoint, however, I regret to find both letters too optimistic about the future. Both appear to have overlooked the necessity of establishing Chinese trademarks in the first place, along the lines of Marlboro or Yamaha, which everybody knows today.

In other words, unless Chinese factories set out to establish their brand names fairly in the marketplace, and until their products' design, quality, performance, and other marketing requirements support their brand-establishing efforts, it will be meaningless for the readers as well as for the reporters to keep on waiting for "a girl in her teenage stage to grow into a lady" for "50 to 100 years."

In this respect, the meaninglessness of endless patience is more serious than in an ancient Chinese maxim, which goes: It's like waiting 100 years for the waters of the Yellow River to clear.

Nevertheless, I still trust in the Chinese wisdom that will surely lead to the inevitability of Chinese brands as the first key for China's true prosperity as a global community member. In this connection, The Global 1000 (July 10) may offer an encouragement in that, of the 149 Japanese winners there, I count 33 as the original equipment manufacturers that began introducing their own brands in earnest to the world not 100 years ago but just after 1945, and these Japanese factories keep promoting such marketing efforts today. It's not too late, and China can do it similarly, or hopefully better.

Heiji Takada

Yokohama, JapanReturn to top

A Lot More on Board Than Just Airbus (int'l edition)

"The birth of a giant" (European Edition Cover Story, July 10) was enlightening, especially for the insider aspects, but the article's subtitle ("How Europe's toughest bosses turned Airbus into a new corporate star: EADS") tends to mislead. Strictly speaking, Airbus wasn't simply "turned into" the European Aeronautic Defense & Space Co. EADS entails much more than Airbus, e.g., the military aircraft, space, missiles, and overall research and development activities of the participating firms as well. While Airbus is (at present) the bulk of its activity, EADS comprises a far wider skill range and product span than civil transport aircraft alone.

Gary F. Turner

MunichReturn to top

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