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Internet Newbie


Business Week e.biz -- Home Page

Internet Newbie

Warren Buffett has confessed to avoiding dot-com stocks because he doesn't understand the Internet. Evidently the siren call of the New Economy is too strong for even the Oracle of Omaha to resist: He's selling sweats and t-shirts sporting his company's logo on the Berkshire Hathaway Web site.

Buffett isn't talking about the site. But it doesn't take an interview to realize that when he says he doesn't get the Net, he isn't kidding. The design of the Web site is, well, uninspiring. It's a plain white page with a row of text links. And forget e-commerce niceties like online shopping carts and one-click ordering. When buying duds from www.berkshirehathaway.com, you print out an order form, stuff it in an envelope, and mail it. Not exactly the cutting edge of Web technology. Perhaps you have to crawl before you can walk. Buffett's site is definitely still on its knees.By Darnell Little


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