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The Ad Is In The E Mail

Frontier -- Random Access

The Ad Is in the E-Mail

Marketing by e-mail is direct, cheap, and fast--if you understand the intricacies of automating your mailing list. If not, is offering Jumpstart, an e-mail marketing service for small businesses.

For $50, Jumpstart will send 500 e-mail messages. (You get a template to help with design.) Only people who've said they want e-mail get it--customers or Web-site visitors, for instance. The service tracks responses, including requests to be removed from the list. That way, you don't end up sending spam.

Now in beta, Jumpstart will be launched in late summer.By Wayne Kawamoto

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