Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

Wallet Bingo

Business Week -- Home Page

Wallet Bingo

Everybody knows it takes money to make money. Now, an Israeli group has a scheme called BillGame that pushes that notion to the extreme. The game is played by scribbling a Web address on everyday currency that, its backers hope, will drive traffic to their Web site as the bills worm their way around the globe.

A wacky idea? You bet, but rival tracks more than 3 million U.S. bills just for fun. And BillGame lets you win cash. To play, just pull the cash out of your wallet and enter the serial numbers on the game's Web site. Then write on the bills. When someone gets your money and reenters the serial number on the BillGame site, you both earn points that add up to cash prizes. The backers say they'll make their money selling ads on the site. They might want to move fast: If digital cash ever replaces the real thing, BillGame will be less profitable than Liar's Poker.By David Rocks

blog comments powered by Disqus