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Table: Portal Combat

Business Week -- Home Page

TABLE: Portal Combat

The major Web portals claim to have it all--except, perhaps, objectivity.

Be it coincidence or not, the leading portals are taking subtle--and sometimes

not so subtle--jabs at their rivals.

Portal Search for Results Hotmail First result is a "recommended site"--

AOL e-mail--followed directly by listings

for the "Anti-Hotmail Page" and a page

showing the headline: "Hotmail Accounts

Easily Accessed by Hackers."

Lycos Hotmail After pitches for two competing free e-mail

services, the third Web site listed provides

this little reminder: "New security hole

in Hotmail."

Excite AOL mail Second result listed is a link to the "Why

America Online sucks" Web site. Yahoo mail Oddly, the first result recommends AOL

e-mail. The second result says Yahoo mail

includes "4 MB [megabytes] storage, poor

advailabilty [sic] of usernames."

MSN Yahoo Geez. MSN actually launches a separate

window touting "Why MSN Search beats Yahoo."

At bottom, a tiny hyperlink that concedes

"Okay, if you really want to go to Yahoo,

click here."

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