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Businessweek Archives

Will National Pride Get In The Euro's Way? (Int'l Edition)


International -- Readers Report

Will National Pride Get in the Euro's Way? (int'l edition)

Many may have doubts about the premature introduction of the euro ("Don't bet too much on the euro," Readers Report, July 5).

The euro may be artificial, but it is already a reality. The German mark, Portuguese escudo, the French franc, and others are now merely fixed denominations of the euro.

What will dog the euro is that, while its component currencies have merged, their underlying economies have not--and they never will. The diversity of languages, cultures, and lifestyles is too great, thank goodness.

Robert J. King

LuxembourgReturn to top

Indian Pop's Stealth Buyers (int'l edition)

I enjoyed reading your article about Indian pop music, or "Indipop" ("The South Asian invasion?" Asian Business, July 5). While I appreciate your balanced coverage, perhaps the issue would have hit your radar sooner if the available statistics on sales of Indian music were more accurate, especially in Britain.

The chart compilers who put together the sales figures have routinely ignored the many small Asian-owned retail shops that handle the majority of the sales of this music within their communities.

I suspect that the sales of the soundtrack for the movie Kuch Kuch Hota Hai (Something Happens) were probably two to three times as high as the figure of 600,000 copies reportedly sold outside of India. It is high time that these sales were recorded, even if the chart compilers get fed up with Indipop making up 20 of the songs on the Top 40.

Dhruv L. Pandit

Director

Akiba Bank Ltd.

Nairobi, KenyaReturn to top


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