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TABLE: The Eight-Second Rule
Tired of poky Web action? Zona Research says surfers may bail out if the
information they request doesn't pop up within eight seconds. With the
majority of modems at 56kb level, violating the eight-second rule inflicts
more losses than slow modems. All told, slow downloads could clip as much as
$4.35 billion from U.S. E-commerce sales each year. Ouch!
The Monthly Loss From Sluggish Web Downloads...
SPEED LOST SALES
...Means Big Annual Losses For Lots of Industries
INDUSTRY LOST SALES
SECURITIES TRADING $40
TRAVEL & TOURISM $34
PERSONAL FINANCE $5
BOX OFFICE RECEIPTS $3
DATA: ZONA RESEARCH INC.