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Table: The Eight Second Rule


Business Week e.biz -- Home Page

TABLE: The Eight-Second Rule

Tired of poky Web action? Zona Research says surfers may bail out if the

information they request doesn't pop up within eight seconds. With the

majority of modems at 56kb level, violating the eight-second rule inflicts

more losses than slow modems. All told, slow downloads could clip as much as

$4.35 billion from U.S. E-commerce sales each year. Ouch!

The Monthly Loss From Sluggish Web Downloads...

SPEED LOST SALES

MILLIONS

14.4kb $73

28.8kb $97

56kb $100

ISDN $14

T1 $38

...Means Big Annual Losses For Lots of Industries

INDUSTRY LOST SALES

MILLIONS

SECURITIES TRADING $40

TRAVEL & TOURISM $34

PUBLISHING $14

GROCERIES $9

PERSONAL FINANCE $5

MUSIC $4

BOX OFFICE RECEIPTS $3

TEXTILES/APPAREL $3

DATA: ZONA RESEARCH INC.


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