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The Future According To Samsung

Annual Design Awards: Design Exploration

The Future According to Samsung


-- AC/DC Portable Microwave Oven Concept

-- Designer: Samsung Electronics Co.


-- Digital Music Performance Concept

-- Designer: Samsung Electronics Co.


-- VOICE-EGG Concept

-- Designer: Samsung Electronics Co.

Korea has put great effort and money behind a national product-design campaign, and it shows. Over the past five years, Samsung Electronics alone has won 11 IDEA accolades, placing it third among all global corporate winners during that time. In 1999, Samsung won four IDEAs. To date, nearly all the Samsung winners have been concepts, often suggesting intriguing design solutions to digital consumer technology.

Take the Voice-Egg, a digital voice recorder for kids. It has a friendly yellow egg shape that children find appealing and easy to use. The Voice-Egg tapes short messages on removable memory cards, which friends can exchange or trade. At least, that's the idea.

Then there's Digital Music Performance, a series of concept designs that allow people to listen to music anywhere, anytime. The goal is to download specific pieces of music from the Web without a PC, store them in various devices, and even wear one as a watch.

A third award-winning concept was not digital but, by now, traditional: the microwave. Samsung came up with an idea for a mobile microwave oven that can work in SUVs, boats, and minivans. Small, hand-carried, and portable.

The next stage for Samsung, of course, is to translate all these great design concepts into real products.By Bruce Nussbaum in New YorkReturn to top

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