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"I got on him and rode him 100 yards and never looked at another horse" -- the late Roy Rogers, commenting on his first meeting with TriggerEDITED BY ROBERT McNATTReturn to top


FLYING FROM WASHINGTON TO PHOENIX is no big deal if you don't mind stopping in, say, Atlanta first. Senator John McCain (R-Ariz.) minds. The chair of the Senate Commerce Committee is pushing a bill to increase long-haul flights at Washington's Reagan National Airport, bringing direct flights to his hometown, Phoenix.

But the plan is flying into opposition from business interests, which fear a drop in flights from areas closer to the capital. Why? Because airlines prefer more profitable long hauls to short ones, they believe carriers may dump some short routes for new, longer ones. So business groups from several Eastern states are opposing the measure, as are nine state transportation secretaries. Senator Bill Frist (R-Tenn.), who fears some flights to his state could be at risk, says he won't back the bill unless existing service stays.

McCain says he only wants to foster competition and that service won't be disrupted. He vows not to fly from National to Phoenix, to show his sincerity. Remember: In 1986, then-House Speaker Jim Wright got nonstop service to Dallas by adding long-haul flights at National. He took the flights.EDITED BY ROBERT McNATTReturn to top


SUN MICROSYSTEMS IS SO thirsty for high-tech workers, it's seeking recruits among Silicon Valley techies who are really wired: coffee-drinkers. In an effort to catch their bloodshot eyes, Sun has taken to advertising job opportunities on disposable coffee cup holders in local coffee shops.

Sound like Java gone amok? Not for an industry strapped for software programmers. "Recruiting is so difficult right now. We're trying to get word of mouth going about Sun," says Heidi Crozer, spokeswoman for Sun's Solaris division. Sun is putting its logo on "java jackets"--cardboard cup holders that invite potential applicants to visit Sun's Web site. Thirty of the California-based Noah's New York Bagels stores have strapped them around cups of coffee since May.

But in its campaign, Sun, developer of the Java programming language, does more than reach out to java junkies. It also takes a swipe at rival Microsoft, which has traditionally played the heavy in Sun's advertising. The cup holders proclaim: "Declare your independence"--encouraging workers and customers to "think outside the [Microsoft] box," says Crozer. Outside the box, and now, outside the cup, too.EDITED BY ROBERT McNATTReturn to top


CHEF BERNARD LOISEAU IS cooking up a new recipe. The owner of Burgundy's La Cote d'Or, one of only 21 restaurants in France to earn three stars in the prestigious Michelin Guide, plans to go public this September in Paris. Loiseau hopes to raise as much as $8 million to expand his restaurant, hotel, and boutique, open a Paris bistro, and begin mail-order sales of a line of gourmet foods and wines.

Loiseau's listing will be the first for a big-name French chef--but probably not the last. With the French economy growing again, other elite restaurateurs who struggled during the recession are taking similar steps to expand.

Purveyors of luxury goods who go mass market, however, risk tarnishing their reputation through overkill. "Some chefs have even tried putting their names on pet food," says Alexandre Lazareff, director of the National Council for the Culinary Arts.

Nevertheless, the potential payoff is too appetizing to resist. Says Loiseau: "I compare myself to Christian Dior. If fashion designers design haute couture in order to sell pret-a-porter, so can chefs."EDITED BY ROBERT McNATTReturn to top

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