Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Thailand's Bill Heinecke (Int'l Edition)

Asian Cover -- Entrepreneurs


William E. Heinecke, 48, knew hard times were ahead when Thailand devalued the baht. The son of Americans parents in Bangkok, Heinecke became a Thai citizen after surrendering his U.S. passport several years ago. He built his fortune betting on Thai consumers, with his Minor Group spanning food, hotel, and trading companies that control local Pizza Huts, Swensens, and a Ripley's Believe It Or Not! Museum.

CEOs across Asia might ponder Heinecke's quick action and dispassionate pruning of his businesses. With recession looming, he froze salaries, sold unprofitable businesses, cut prices, and raised cash by slashing inventories. "We prepared for the worst," says Heinecke. The effort paid off. Stock of his Pizza Co. is up 35% on the year, compared with a 22% decline for the market as a whole. And Heinecke is using cash raised by selling small stakes in a hotel chain to increase his holding in Bangkok's Regent Hotel. "This is the time to buy really great assets," he says.

An avid race-car driver, Heinecke was supposed to join the Bangkok-to-Beijing rally in December, but he scrapped those plans. The challenge now is to maneuver the tortuous road he faces at home.

blog comments powered by Disqus