Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

China's Pan Ning (Int'l Edition)


Asian Cover -- Managers

CHINA'S PAN NING (int'l edition)

As Chinese companies try to figure out their role in the new economy, many are looking to Pan Ning for lessons. The 61-year-old chairman of Guangdong Kelon Electrical Holdings Co. runs one of China's most successful companies. Since Kelon is owned by the village government of Rongqi in southern Guangdong province, Pan is free of interference from Beijing. His simple philosophy: Listen to the market and respond to its needs.

Now, with rivals close on his heels, Pan is determined to keep China's No.1 refrigerator maker one step ahead. He has even hired a U.S. ad agency, Leo Burnett, to burnish Kelon's image among consumers. And the former party cadre is acquiring appliance makers and suppliers in other provinces, both to become a national player and for economies of scale. He won't settle for second place.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus