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Are Movie Tickets Too Cheap?


In Business This Week

ARE MOVIE TICKETS TOO CHEAP?

DOES EDGAR BRONFMAN JR. NEED A REMEDIAL CLASS IN ECONOMICS? The CEO of Universal Studios owner Seagram startled a media confab on Mar. 31 when he said the movie industry should charge more for movies that cost more to make. Current pricing, he said, "makes no sense and I believe the entire industry should and must revisit it." The idea was so far-fetched that some think he misspoke. "I'm sure he didn't mean that," says Bob Goodrich, president of Goodrich Quality Theaters. Bronfman was unavailable for clarification.EDITED BY KELLEY HOLLAND


The Aging of Abercrombie & Fitch
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