Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

The Problems At Saturn Aren't Just Gm's Fault (Int'l Edition)


International -- Readers Report

THE PROBLEMS AT SATURN AREN'T JUST GM'S FAULT (int'l edition)

Saturn itself is responsible for some of the problems that your correspondents blame on parent General Motors Corp. ("Why didn't GM do more for Saturn?" The Corporation, Mar. 16). Focusing too much on its product features instead of its innovative selling methods, Saturn decided that if a car wasn't made in Spring Hill, Tenn., and didn't have a plastic body, it couldn't be a Saturn. This mindset kept it from adding adapted versions of other GM models to its range. Similarly, Saturn refused to allow its brand to be used on General Motors' new EV-1 electric car, which is leased and serviced by Saturn dealers.

Isn't Saturn supposed to be a world-class car in cost and performance? What, then, has been keeping Spring Hill from entering the many global export markets that all other carmakers throughout the world rely on to stabilize production when domestic demand fluctuates? So far, only a token effort has been made to export to Japan--a real "coals to Newcastle" operation.

Karl E. Ludvigsen

Chairman

Ludvigsen Associates Ltd.

London


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus