Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

The Beetle And The Crown Jewel


In Business This Week

THE BEETLE AND THE CROWN JEWEL

THE GERMANS ARE TURNING OUT TO BE ROLLS-ROYCE ENTHUSIASTS AFTER ALL. Ending weeks of rumors, Volkswagen CEO Ferdinand Piech said on Mar. 25 that he has bid on the storied British luxury carmaker owned by Vickers, the British industrial group. The move could enable VW to join the other big German auto makers in the luxury market. BMW confirms that it also still plans to bid on Rolls, but Daimler-Benz says it isn't interested. At least two British bids, including one by a management group, also are being planned. Piech wouldn't say how much he offered, but analysts expect Rolls to fetch $500 million or so. The bidding will likely continue into April.EDITED BY KELLEY HOLLAND


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus