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Wendelin Wiedeking


Cover Story -- The Best Managers

WENDELIN WIEDEKING

In '93, when WENDELIN WIEDEKING took over Porsche, the sports-car maker was at death's door. But by ditching a planned four-door sedan in favor of a version of its classic two-seater, and hiring Japanese experts to slash costs and hike quality, Wiedeking, 45, has executed a U-turn. Dealers can't keep cars in stock and hopes are high for the new Carrera. Sales are up 125%, and the former lossmaker's profits hit $78.3 million in the year ended July '97.


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