Cover Story -- The Best Managers
MICHAEL C. RUETTGERS
In five years, MICHAEL C. RUETTGERS, 55, has gone from nothing to leader of the $10 billion corporate data storage business. As CEO of EMC, he has beaten even IBM, thanks to a two-year technology lead. Ruettgers can charge premium prices for EMC's open systems, which store data from different computers. After tripling between '93 and '96, revenue should jump 28% in '97, to $2.9 billion. Profits, too, should soar by more than 30%, to $547 million. That has pushed EMC shares through four stock splits.