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Michael S. Dell


Cover Story -- The Best Managers: Top Managers of 1996

MICHAEL S. DELL

This was the year that MICHAEL S. DELL, the 31-year-old chief executive of Dell Computer, revealed the full power of his direct-sell PC business. Dell used quick-turn manufacturing and high return on capital to pummel Compaq Computer and IBM with rapid price cuts. And as profits soar 60%, to $435 million, Dell is pushing into new areas, such as computer servers.


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