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Prognosis '96 Pharmaceuticals


Industry Outlook -- High Technology: PHARMACEUTICALS

PROGNOSIS '96--PHARMACEUTICALS

Positives

-- More providers are using medicine instead of surgery or psychotherapy.

-- Pressure against price hikes is easing, helping broaden profit margins.

-- Wider uses are being found for big sellers such as cholesterol-reducers.

Negatives

-- With few new blockbusters, drugmakers will battle to sell more of what's already in the medicine cabinet.

-- Merging companies are jeopardizing their futures by cutting R&D.Return to top

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