Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

These Bunnies Are Multiplying Like Rabbits (Int'l Edition)


International -- Readers Report

THESE BUNNIES ARE MULTIPLYING LIKE RABBITS (int'l edition)

Your article "Winding up for the big pitch" (International Business, Oct. 23) continuously alludes to the Duracell bunny. However, if my memory serves me, that unstoppable drumming bunny belongs to Eveready batteries.

David Balcon

Managing Director

Northwest Research & Consulting

Edmonton, Alb.

Editor's note: Although many readers found this confusing because Eveready uses a bunny in its American ads, BUSINESS WEEK was correct in reporting that, in China, a bunny runs in Duracell advertisements.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus