TABLE: Strategy 4: Bracing For More Open Markets
COMPANY COUNTRY STRATEGY REVENUE
CHINATRUST TAIWAN The country's leading credit- $12.6 BILLION*
card issuer is finding its up 20%
niche by providing a wide
range of services for Taiwanese
executives working abroad and
other overseas Chinese.
PHILIPPINES PHILIPPINES Responding to new competition, $240 MILLION
LONG DISTANCE PLDT has revamped management up 40%
in a bid to boost sales through
improved services and better marketing.
THAI THAILAND Catching up to Citibank in $20 BILLION*
FARMERS BANK innovative products, the bank up 15.2%
is undergoing a reengineering
to become more responsive to customers.
PRESIDENT TAIWAN Faced with tough rivals at $930 MILLION
home, this food company is up 3%
rapidly expanding into China
as a way to spur new growth.
CREATIVE SINGAPORE Hit by clones in the market, $350 MILLION
TECHNOLOGY the creator of the soundblaster up 42%
is pumping big funds into R&D
for new products.