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These Bunnies Are Multiplying Like Rabbits


Readers Report

THESE BUNNIES ARE MULTIPLYING LIKE RABBITS

Your article "Winding up for the big pitch" (International Business, Oct. 23) continuously alludes to the Duracell bunny. However, if my memory serves me, that unstoppable drumming bunny belongs to Eveready batteries.

David Balcon

Managing

Northwest Research & Consulting

Edmonton, Alb.

Editor's note: Although many of our readers found this confusing because Eveready uses a bunny in its U.S. advertising, BUSINESS WEEK was correct in reporting that, in China, a bunny runs in Duracell ads.


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