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Table: Stocks With Staying Power


Personal Business: SMART MONEY

TABLE: Stocks with Staying Power

COMPANY 25-YEAR 5-YEAR

TOTAL TOTAL

RETURN* RETURN**

PHILIP MORRIS 21.03% 17.29%

MCDONALD'S 18.35 27.98

PEPSICO 17.12 19.27

COCA-COLA 16.19 28.43

GILLETTE 15.90 29.14

WALT DISNEY 15.71 20.36

MERCK 15.17 20.24

GENERAL ELECTRIC 13.76 23.32

JOHNSON & JOHNSON 13.58 22.18

*Annualized from December, 1970, to May, 1995

**As of Nov. 2, 1995

DATA: JEREMY SIEGEL; BLOOMBERG FINANCIAL MARKETS


The Aging of Abercrombie & Fitch
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