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Businessweek Archives

New Chapter In A Book Flap


Up Front: PUBLISHERS' ROW

NEW CHAPTER IN A BOOK FLAP

AUTHOR MICHAEL TREACY, who was accused of manipulating The New York Times' best-seller list, has left the Cambridge (Mass.) consulting firm CSC Index. A BUSINESS WEEK story (Aug. 7) reported that Treacy and Fred Wiersema appear to have mounted a campaign to inflate the sales of their book, The Discipline of Market Leaders, to get on the Times list.

Treacy, who had been affiliated with CSC since 1989, is now the principal of Boston-based consulting firm Treacy & Co., says his spokesman. Founded in 1985, Treacy & Co. had been headquartered at CSC but moved out in early October. The move had been planned for "some time," and Treacy's leaving was unrelated to the book flap, says the spokesman. Treacy has said the book benefited only from smart marketing and denied any wrongdoing. CSC has said the charges are true, but isn't commenting on Treacy's departure.

Treacy has lost just a "handful" of $30,000 speaking engagements since the BUSINESS WEEK story appeared, his spokesman says. An example: IBM's Chicago office, which was concerned about Treacy's credibility, canceled a speech scheduled for October, say IBM sources. IBM wouldn't comment officially. Wiersema left CSC in August to write a book.EDITED BY LARRY LIGHT, WITH OLUWABUNMI SHABI Willy Stern


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