Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

Pigeonholing Goes Corporate

Up Front: POP PSYCH 101


YOU'VE NEVER HEARD OF enneagrams? You may soon. This system of personality analysis, once faddish pop psychology, is becoming a personnel tool for Corporate America. The enneagram (pronounced any-a-gram) system, whose origins are obscure, types people into nine personality groups, using a written test. It's similar to the oft-used Myers-Briggs test, but enneagram fans say their test is more in-depth.

Greek for "nine" and "drawing," the enneagram is a nine-pointed star with a personality type at each point. Every type has pluses and minuses. A One, or Perfectionist, is conscientious but can't handle criticism. An Eight, the Asserter, is energetic--plus abrasive. Knowing your own and others' numbers is supposed to make both bosses and underlings cooperate better.

For $1,000 a participant, Doyle-Farley in Hartford conducts five-day programs at Hewlett-Packard and other companies. Says Dominick Robertson, who had 20 people from the HP division he heads take the course, it's better "to talk about your type than about aspects of your personality that irritate me."EDITED BY LARRY LIGHT, WITH OLUWABUNMI SHABI Julie Tilsner

blog comments powered by Disqus