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Table: The Market Fiat Wants To Crack


International Business: ITALY

TABLE: The Market Fiat Wants to Crack

CAR TYPE Midsize, including sedans, coupes, and hatchbacks

PRICE RANGE $15,000 to $24,000

MARKET SIZE 3.6 million cars sold in 1994

THE PLAYERS VW Golf, Opel Astra, Ford Escort, Peugeot 306, Renault 19

NEW ENTRIES Fiat Bravo/Brava, Renault Megane

DATA: BUSINESS WEEK


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