Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Serious Money For Yahoo


In Business This Week

SERIOUS MONEY FOR YAHOO

INEVITABLY, THE INTERNET'S bravely altruistic front has succumbed to the reality of commerce. One of the top sites on the World Wide Web has been a free directory called Yahoo, set up by a couple gf Stanford University graduate students. After venture capitalists helped them incorporate, the question was how they'd milk some payback from their labor of love. Answer: It still will be free to users, but in late July, Yahoo announced it had deals with a handful of heavy-hitter advertisers, including MasterCard and MCI, which will pay $20,000 a month for exposure on Yahoo's pages.EDITED BY KEITH H. HAMMONDS


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus