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Table: How Taurus Stacks Up Against Rivals


Cover Story

TABLE: How Taurus Stacks Up Against Rivals

Ford is hiking the Taurus' base model price by 5.6% and its top-of-the-line

price by 3.8%--but that still beats fully equipped Japanese competitors

TAURUS

1995 1996

BASE PRICE $18,135 $19,150

FULLY LOADED PRICE $23,945 $24,850*

3.0-liter, V-6 base engine, 101.5-cubic-foot interior

*Estimates DATA: COMPANY REPORTS

CHEVROLET LUMINA

1995 1996

BASE PRICE $16,295 $16,895

FULLY LOADED PRICE $20,797 $21,595*

3.1-liter, V-6 base engine, 100.4-cubic-foot interior

DODGE INTREPID

1995

BASE PRICE $18,509

FULLY LOADED PRICE $20,641

3.3-liter, V-6 base engine, 104.5-cubic-foot interior

HONDA ACCORD

1995

BASE PRICE $15,335

FULLY LOADED PRICE $25,345

2.2-liter, 4-cylinder base engine, 94.7-cubic-foot interior


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