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Attack Of The 22 Foot Tourists


Up Front: CITY LIFE

ATTACK OF THE 22-FOOT TOURISTS

A NOVEL INTERACTIVE SIGN is about to open on the Great White Way. Holiday Inn intends to unveil a 100-foot-high megabillboard at its Crowne Plaza hotel in Manhattan's Times Square later this year. It will include a 22-foot-high by 30-plus-foot-wide TV screen, called a "jumbotron," that will beam greetings from passersby.

Tourists paying around $10 to $15 a shot will videotape a minute-long greeting. Moments later--after a prescreening for any inappropriate behavior--the video will air on the jumbotron for all Times Square to see. Holiday Inn will also sell people postcards of themselves on-screen, as well as copies of the tapes. The sign's proceeds will be funneled to charities through the soon-to-be-created Holiday Inn Foundation. But don't think that this gimmick is all fun and philanthropy. The huge billboard will likely sport the Holiday Inn reservations number.EDITED BY LARRY LIGHT, WITH OLUWABUNMI SHABI Maria Mallory


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