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A Real Player In College Merchandising


Readers Report

A REAL PLAYER IN COLLEGE MERCHANDISING

Even though the University of Nebraska is the national [football] champion, the University of Miami's licensing revenues rank higher, at $2.8 million for the year ending Mar. 31, 1995 ("Fight! Sell!" Up Front, May 22). You should also know that the expenses of running our program are probably the lowest in the country, so we bring virtually all of it to the bottom line.

David A. Lieberman

Senior Vice-President

for Business & Finance

University of Miami

Coral Gables, Fla.


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