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Welcome To Recall Country


In Business This Week

WELCOME TO RECALL COUNTRY

AFTER DROPPING UNTOLD MILlions over the decades to dispel any notion that cigarette smoking is bad for us, Philip Morris is spending a further $200 million to acknowledge a health risk. On May 26, the tobacco giant recalled 8 billion cigarettes after discovering a pesticide and respiratory irritant in some of its filters. One of the largest consumer recalls ever went remarkably well: Philip Morris dispatched 5,000 employees to contain the damage, launched an information campaign in U.S. newspapers, and sent thousands of telegrams to customers. "They did in a weekend what should have taken weeks," marvels Gregg Wellinghoff, president of wholesaler Keilson-Dayton.EDITED BY KEITH H. HAMMONDS


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