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Table: A Yen For Japan


Marketing: RETAILING

TABLE: A Yen For Japan

U.S. catalog companies prospecting for new markets in Japan

COMPANY JAPANESE MARKETING STRATEGY

L.L. BEAN Local stores and service center, English-language catalog with

Japanese insert

LANDS' END Local Service Center, Yen-denominated, Japanese-language

catalog

EDDIE BAUER Local stores, English-language catalog with Japanese insert

FRANKLIN MINT Yen-denominated, Japanese-language catalog, local service

center, print ads, direct mail brochures


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