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Levi's Goes `Dressy Casual'


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LEVI'S GOES `DRESSY CASUAL'

WHAT TO WEAR IN THIS AGE of "office casual"? Khakis and linens, mainly. On the strength of such duds, men's pants sales, excluding jeans, were up at least 11% in the U.S. last year--more than twice the rate of the broader apparel market. Reason enough for Levi Strauss to introduce a new brand of men's pants within a year. The line will be positioned higher than its wildly successful Dockers line, though still below traditional tailored dress slacks. "Dressy casual" is how one Levi's executive describes it.EDITED BY KEITH H. HAMMONDS


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