Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Shots For Tots?


Up Front: DRINKING PROBLEMS

SHOTS FOR TOTS?

TWO BOOZE FADS--ALCOHOL-laced gelatin desserts and ready-made cocktails packed in test tubes--are drawing fire. The charge: The cheap novelty products, which have as much alcohol as wine, appeal to underage drinkers.

Tumblers are a version of the so-called Jell-O shots that are popular in Generation X bars. Tumblers are sold in package stores. Another concern is the kiddie pricing and packaging: The 24-proof fruit-flavored gelatin sells for about $1 in the same single-serve plastic tubs used for lunch-box snacks. Then there are Tooters, tubes filled with 30-proof, neon-colored cocktails.

Mothers Against Drunk Driving is campaigning against the products. In Chicago, the Reverend Michael Pfleger, a neighborhood activist, is leading a crusade to demand that stores near his parish stop carrying them. Both Tooter Lingo Liqueurs of Cocoa Beach, Fla., and Tumblers of Georgetown, Mass., insist their products are intended and marketed for adults only.Greg Burns


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus