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Generics Rule


Up Front: THE BIG PICTURE

GENERICS RULE

Increasingly, you can get a low-cost generic drug instead of a brand name. With more categories of pharmaceuticals open to generics, drug-price inflation slowed to 3.3% last year from 9.9% in 1990.

Brand names must keep prices down to compete.

One impetus for the change: Managed-care providers, eager to rein in expenses, are pushing for generic substitutions.

DATA: NATWEST SECURITIES CORP.


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