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Bausch & Lomb Through A Wide Angle Lens


Readers Report

BAUSCH & LOMB THROUGH A WIDE-ANGLE LENS

Mark Maremont did an excellent job capturing the essence of marketing and sales programs in "Numbers game at Bausch & Lomb" (The Corporation, Dec. 19). But many of his conclusions and innuendos are way off base. As a Bausch & Lomb contact-lens and Ray-Ban distributor, I tell you the worst they're guilty of is a marketing program that didn't materialize. You've made one small episode in a fine company's history seem like the whole place is rotten.

Herbert S. Natkin

President

New Era Optical Co.

Chicago

ALAN BASEDEN


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