Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

The Internet: What's In A Name?


Up Front

THE INTERNET: WHAT'S IN A NAME?

THE INTERNET IS HOT STUFF these days. Too bad companies that want to capitalize on Net fever will have to wait, perhaps interminably, before they can trademark names using "Internet." One company, Internet Inc., already has trademarked the word, and federal regulators have rejected an application from the Internet Society. The bureaucrats are reconsidering, but the mess could take years to sort out.

In legal limbo at the U.S. Patent & Trademark Office are some 64 applicants, ranging from Internet Business Report, producer of newsletters about doing business on the Net, to Internet in a Box, which helps cybernetic neophytes navigate the Net's labyrinth. If a competitor wants to rip off their names, it can.

Internet Inc., an electronic-banking outfit, secured a trademark in 1990. Earlier this year, the Internet Society, a cyberspace research group, was denied on the grounds that the prior trademark existed. The group challenged Internet Inc.'s right to a mark before the Trademark Trial & Appeal Board, arguing that "Internet" is a generic term in use for two decades. Internet Inc. declined to comment.PENDING TRADEMARK / APPLICANT

-- INTERNET SHOWCASE / Ziff Communications

-- INTERNET BUSINESS REPORT / CMP Publications

-- INTERNET IN A BOX / Spry

-- INTERNET WORLD / International Data Group

DATA: THE INTERNET LETTER


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus