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Here Comes One Click Shopping


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HERE COMES ONE-CLICK SHOPPING

While the groundwork has barely begun on the advanced cable networks to handle movies-on-demand and home shopping, Interaxx Television Network Inc. in Miami thinks it may have a way to create a nearly limitless interactive system that uses existing technology and wiring.

Interaxx' set-top box is basically a 486-based multimedia PC with circuitry that connects it to the TV, any cable system, and a phone line. The box will come with a CD-ROM compressed with data--say, the latest Sears, Roebuck & Co. catalog--and other services. The disk will hold "static" information, such as an image of a bicycle and text, while "dynamic" information--current selling price, say--gets broadcast over the cable. One click on the remote control sends the order and credit card information via the telephone in as little as half a second. Confirmation is returned via the coaxial cable to the box, which can then print a receipt and provide delivery dates. The company is currently testing its technology in Cool Springs, Fla., but hopes to go into broader market testing next year.EDITED BY IRA SAGER


The Aging of Abercrombie & Fitch
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