Bloomberg the Company

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

Digital Assistance Putting A Pda To Good Use

Technology & You: Bulletin Board


Since Apple Computer introduced the Newton MessagePad in 1993, the personal

digital assistant has been in search of a practical use. Sony's new Magic Link, which began shipping at the end of September, could help give PDAs a reason for being.

The first device built around General Magic's Magic Cap operating system, the $1,000 Magic Link was designed as a communications tool for executives and professionals on the go. To enter data into the 1.2-pound device, the user taps an on-screen keyboard with a special pen, or with fingers. For heavier-duty work at your desk, an auxiliary keyboard is available.

Magic Link's real strength is General Magic's Telescript communications software and its connections to AT&T's new PersonaLink network. This hook-up makes it easy to write a message on the Magic Link, then use PersonaLink to dispatch it to the recipient's fax machine, pager, or mailbox on nearly any public E-mail system, including MCImail, CompuServe, or the Internet.

Magic Link's major lack is two-way wireless communications. Its 2,400-baud modem needs a phone line to send data or faxes, although a $250 credit-card sized accessory lets it function as a pager. Leaving out wireless allowed Sony to escape some of the woes that have plagued Motorola's otherwise similar Envoy, still expected to ship by yearend.EDITED BY STEPHEN H. WILDSTROM

blog comments powered by Disqus