Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Att: Picking Its Targets

Special Report: TELECOM TITANS


As the world's largest international carrier, AT&T is guaranteed a place at the head table of telecommunications' global feast. It's the only phone company that manufactures equipment. It owns a major computer subsidiary. Once its pending acquisition of McCaw Cellular Communications Inc. is complete, it will operate the largest U.S. cellular network. And it has a 60% share of the U.S. long-distance market.

AT&T doesn't need to figure out how to expand its global reach--just where to focus it. "The biggest challenge for us is to pick the right opportunities for investment," says Chairman Robert E. Allen. In that respect, being the biggest can be a drawback: AT&T has found that most phone companies don't relish playing junior partner. So, instead of formal alliances, it has formed WorldPartners Assn., a loose coalition of carriers offering corporate customers compatible data and voice services. Other members include Japan's KDD, Singapore Telecom, Telecom New Zealand, Australia's Telstra, Hong Kong Telecom, and Unisource, an alliance of Scandinavian phone companies.

blog comments powered by Disqus