Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

American Home Doesn't Believe Aleve


In Business This Week

AMERICAN HOME DOESN'T BELIEVE ALEVE

Meanwhile, American Home charges that Procter & Gamble's "All day strong. All day long" campaign for its new Aleve pain reliever is bunk. In a suit filed on Aug. 8, American Home claims its 10-year-old Advil relieves pain for just as long as Aleve and says P&G ads suggesting otherwise are false. American Home may be miffed, but P&G's ads save their strongest jabs for Extra-Strength Tylenol, arguing that Aleve is "longer-lasting." Tylenol maker Johnson & Johnson does not contest the claim. It won't comment on the American Home suit. P&G says that all its claims are true and well supported.EDITED BY THANE PETERSON


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus