Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

A Seat Switcheroo At The World Cup?

Up Front


Talk about a kick in the head. More than a year ago, Anton Naunheimer of Chicago bought the highest-priced tickets available for the five opening games of World Cup soccer beginning in the Windy City on June 17. Paying $400 for a five-ticket block, he expected a commanding view of the action, somewhere in the heart of Soldier Field. But when his tickets arrived recently, Naunheimer found himself stuck behind the goal line, just down the aisle from the cheap seats--$150 per block. His plight may be shared by thousands of other miffed fans.

The organizers pulled a stadium-seat switcheroo, Naunheimer alleges in a class- action suit seeking unspecified money damages. Although World Cup promoters promised sideline seats to those placing orders for top-dollar tickets a year ago, it has since expanded "premium" sections to include corners and end zones as well, the suit alleges.

Organizers won't comment or say if "premium" sections were redrawn. A spokesman notes that since stadiums differ, it's a judgment call where good seats end. He says the number of complaints has been "very, very small"--representing 0.5% of the 3.5 million tickets sold. But that's 17,500 tickets, which likely represents thousands of buyers.

Naunheimer, an Austrian-born engineer, won't accept the explanation. "Doling out these tickets can't be that difficult. I'm being cheated and defrauded," he says. Naunheimer still plans to attend the games. At least he'll have a commanding view of the corner kicks.Greg Burns

blog comments powered by Disqus