Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Our Logo's Better Than Yours


In Business This Week

Our Logo's Better Than Yours

Companies spend millions developing logos, but are they really effective? Here's how 150 consumers judged a company's image when looking at its name alone, and with its logo. A positive score indicates that the logo adds a sense of quality and trustworthiness. A negative rating means that the logo detracts from the image:

MOTOROLA, INC.

Top Five

MOTOROLA 55%

BUICK 53%

U S WEST 28%

MERCURY 23%

CADILLAC 17%

CONTINENTAL INSURANCE

Bottom Five

CONTINENTAL INSURANCE -27%

OLDSMOBILE -21%

BRITISH AIRWAYS -20%

MINOLTA -18%

INFINITI -16%


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus